A competition to participate in either the redesign of an already written about sweet from the world of Harry Potter, or design packing for your own magical sweet.
I created my own 'Portkey Popping Candy' which would essentially jump you around the room as you ate it, each time it crackled. The emphasis was upon the packing design however, and so I used the designs MinaLima previously used in the films and I was influenced by the 'Weasley's Wizarding Wheezes' collection.
I wanted a bold and dynamic pattern with a clear aesthetic, and stuck to a minimal colour palette, thinking that perhaps there would be different coloured Portkey Popping Candy and then the colour of the packaging would reflect that.
I also made my own mock-up of the packaging which I thought would be interesting to have in a sachet style packaging with a flap lid, tied by ribbon, slightly like a wallet.
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